Pregnancy Center Sues San Francisco on ‘False Advertising’ Law

Pregnancy Center Sues San Francisco
On ‘False Advertising’ Law
San Francisco, December 9, 2011 -- First Resort pregnancy center filed a freedom of speech lawsuit Nov. 16 in U.S. District Court to void a San Francisco “false advertising” ordinance that targets pregnancy centers and exempts abortion providers.

San Francisco, December 9, 2011 -- First Resort pregnancy center filed a freedom of speech lawsuit Nov. 16 in U.S. District Court to void a San Francisco “false advertising” ordinance that targets pregnancy centers and exempts abortion providers.

The legislation, approved in an 11-1 vote by the San Francisco Board of Supervisors in October, was signed by Mayor Ed Lee Nov. 3.

First Resort asked the court to declare the law void and issue a preliminary injunction and a permanent injunction blocking enforcement, which takes effect Dec. 4.

The “False Advertising by Limited Services Pregnancy Centers” law is aimed at First Resort’s use of billboards in poor Latino and African-American neighborhoods and pay-per-click Google ads that bring up First Resort’s website in response to the search engine query “abortion.”

“The combination of the vague requirements of the law and its intimidating enforcement provisions creates an impermissible chilling effect on free speech, in violation of the First Amendment,” First Resort said in a statement.

First appeared in the December 2 issue of Catholic San Francisco



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